PROJECT
CuesHealth
MY ROLE
Brand Identity • Creative Direction
Website Design & Development
INDUSTRY
Healthcare technology
PLATFORM
Framer
PROJECT STATUS
Project discontinued
Following a leadership transition, CuesHealth changed its strategic direction and discontinued the project before completion. This portfolio presents the design and development work completed during the engagement.
01 / THE CONTEXT
Healthcare is more than numbers.
Traditional remote patient monitoring focuses on vital signs, but numbers alone don't tell the whole story.
CuesHealth brings clinical, behavioral, and lifestyle signals together to help care teams better understand their patients and make more informed decisions.
The challenge was to translate this multifaceted healthcare platform into a digital experience that communicates its value without overwhelming visitors.
02 / THE APPROACH
Making the message clear.
The direction was straightforward: create a website that feels as human and intuitive as the care CuesHealth aims to deliver.
Through clear messaging, purposeful visual hierarchy, and modular layouts, the experience introduces complex healthcare concepts in a way that's easier to understand and explore.
Clarity before complexity.
Lead with the value of whole-person care before diving into the technology behind it. Help visitors understand why the platform matters before explaining how it works.
Designed around understanding.
Organize information into digestible sections, balancing product capabilities, real-world applications, and visual storytelling.
Human by design.
Move away from the cold, clinical feel often associated with healthcare technology. Create a modern, approachable visual language that builds trust without sacrificing credibility.
03 / My Contribution
From brand foundations to digital experience.
Starting from scratch, I developed CuesHealth's visual identity, establishing the design language and creative foundation that would shape the brand's digital presence. This included defining its visual direction, typography, color palette, and design elements to create a consistent and recognizable identity.
With that foundation in place, I led the website's creative direction, UI/UX design, and development in Framer. My work focused on translating the brand into a cohesive digital experience, from organizing complex information and creating intuitive user journeys to designing responsive layouts and building the website.
Throughout the process, the goal was to balance the technical nature of healthcare technology with a more approachable, human-centered experience. Every design decision aimed to make the platform easier to understand, explore, and connect with, while maintaining the credibility and professionalism expected in the healthcare industry.
Visual storytelling
Website design
Framer development
04 / The Experience So Far
A vision brought to life, even if the journey took a different turn.
While the project didn't reach its intended launch, the website reflects the creative direction, visual identity, and digital experience developed for CuesHealth.
From establishing the brand's foundations to translating complex healthcare solutions into an intuitive interface, the work represents a meaningful part of the brand's evolution.
Explore the developed website and see how the vision came together.