01 / About me
I'm Jayson. A designer, creative lead, occasional entrepreneur, full-time curious person, and someone who has made a career out of asking, "What if we tried something different?"
I like solving problems, making complicated things feel simple, and turning ideas into something people can actually experience.
I'm an introvert who enjoys collaborating, an overthinker who loves simplicity, and a creative who believes there's always a better way to do things.
A walking contradiction? Maybe. But somehow, it works.
02 / How it began
It all started with a jeepney ride.
May 1. Labor Day in the Philippines. I was on my way to a job fair, hoping to get a job in tech industry since I was studying Information Technology at the time, so that seemed like the logical next step.
Then I saw the line.
Not just a long line. The kind of line that wrapped around the venue and made you question every decision that brought you there.
I saw it from the jeepney I was riding. And I made a very important career decision. I didn't get off that jeepney.
You see, patience has never been my strongest selling point, especially when it involves standing in line.
Then I remembered something.
My girlfriend at the time, now my wife, had mentioned a job opening for a graphic designer at a company nearby. I thought, "Well, I know how to use Photoshop. How hard could it be?"
So I went there instead. Applied. Got hired.
And somewhere between moving pixels around, figuring out what the heck I was doing, and realizing there was a lot more to design than Photoshop, I fell in love with it.
I went looking for a job in IT and accidentally found a career in creativity.
All because I didn't want to stand in line.
Life is weird like that.
03 / The Creative Journey
From moving pixels to moving ideas.
What started as making things look good eventually became an obsession with understanding why they should look, feel, and work a certain way.
Over the years, I've worn quite a few creative hats: Graphic Designer, Web Designer, Creative Lead, Strategist, and now Design Director.
Some hats fit better than others. Some came with more meetings.
But every role taught me something valuable: great design isn't just about making things pretty. It's about solving the right problems, asking better questions, and occasionally challenging the brief.
These days, I spend just as much time thinking about the why as I do figuring out the how. I enjoy connecting the dots between ideas, people, design, and technology to make things that don't just look good, but actually make sense.
I still love getting my hands dirty in the actual design work, though. You can take the designer into leadership, but you can't take the designer out of Photoshop.
04 / Career History
The Plot So Far.
Design Director
2023 – Present
STRCTR · formerly Prothird
Leading creative strategy, multidisciplinary teams, and brand direction. Turning complex ideas into clear visual narratives and impactful digital experiences.
Co-Founder / Senior Designer
2023 – 2024
Brandstorm
Co-founded a creative venture, developing brand identities and digital solutions while balancing creative direction, client collaboration, and execution.
Graphic Designer
2022 – 2023
Tenerity Philippines
Created marketing and communication assets, translating campaign objectives and brand guidelines into consistent, engaging visuals.
Graphic Designer
2018 - 2022
Design Pickle
Delivered creative solutions across diverse clients and industries, strengthening design versatility, problem-solving, and production efficiency.
Creative Designer
2016 – 2018
Straightarrow / 2X PH
Designed digital marketing campaigns and branded content, translating client briefs into effective visuals across multiple channels.
Team Leader
2014 - 2016
Rhemus Graphics
Created print marketing materials and logo designs, ensuring every deliverable met the creative brief and maintained high standards of quality and consistency.
04 / THE PERSON BEHIND THE WORK
05 / Mindset & Ambition
Adobe
Figma
Framer
